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Hi Reader,

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​I've got some exciting news to share with you.

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After months of working with leaders who are tired of communication advice that sounds good in theory but falls apart under pressure, I'm making a change that I think you're going to love.

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The Communication Edge is evolving into something bigger.

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Starting next week, you'll be getting Seat at the Table - my new weekly newsletter focused on the kind of leadership that actually works when things get tough.

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Here's what's changing (and why):

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Instead of just communication tips, you'll get the ICON framework in action - real stories about how leaders use Intentionality, Curiosity, Ownership, and Navigation to transform their teams and results.

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You'll see how curiosity dissolves conflicts before they become crises. How genuine ownership creates trust instead of defensiveness.

How intentional leadership turns chaos into clarity.

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What you can expect every week:

• Real-world stories that show ICON in action
• One practical ICON insight you can use immediately
• A simple "try this week" action that takes 5 minutes or less

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Same value, sharper focus.

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But here's something important:
Even if you don’t call yourself a leader - because you're a parent, a partner, or just someone working hard to show up with more intention - this still applies to you.

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Leadership isn’t about a title. It’s about presence.

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And ICON works wherever real life happens—at home, at work, in the hard conversations, and in the moments that matter most.

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I'm more excited about this direction than anything I've shared in years. The leaders I work with are getting results with ICON that go way beyond communication - they're becoming the version of themselves they’ve always known they could be.

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Want to come along for the ride?

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You don't need to do anything - you'll automatically start receiving Seat at the Table next Tuesday.

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Not interested in leadership content?

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No worries at all. Click this isn't for me and I'll take you off the list with zero hard feelings.

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Want to go deeper right now? Take the ICON Leadership Assessment and discover your ICON leadership style​

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Thanks for being part of this journey. I can't wait to share what's next.

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Be well. Be kind. Do good.

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Inward,

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Fred

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P.S. If you know a leader - or a parent, partner, or coach - who's tired of advice that doesn't work in the real world, forward them this email. ICON is different. And it works.

​Opt out from all Leadership emails by clicking here.​

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